Mobile Responsive web application
Retina X Security
Project Duration – 3 weeks
My Role – Product Designer
OVERVIEW
RetinaX requires a website for their security monitoring service
Traditional CCTV systems have limited capabilities, such as the inability to analyze footage in real-time or provide alerts for suspicious activity. This leaves room for security breaches and makes it difficult for users to effectively monitor their premises.
RetinaX, a security company, approached me with a request to design a website for their security monitoring service. They wanted a user-friendly site that would allow customers to sign up for their service and monitor the status of their security system from any device. The site also needed to have a backend system for the security company’s employees to manage customer accounts and monitor security system activity.
The Goal
Clear, Concise and Compelling Website
- To create a software solution that enhances and upgrades existing CCTV or security systems, making them smarter and more secure.
- To provide a user-friendly interface that allows users to easily view and analyze their security footage from anywhere, at any time.
- To offer customization options, such as the ability to set up geofencing and customize alert notifications, to meet the specific security needs and preferences of users.
Empathy Maps
Unveiling User Insights
In developing the empathy map for RetinaX, I delved into the mindset of users like Rachael. Recognizing their desire for enhanced security and a solution that offers real-time analysis and alerts, I understood their concerns and frustrations with existing CCTV systems. By addressing these pain points, RetinaX was able to provide a proactive and effective surveillance solution. With its intuitive interface, real-time analytics, and immediate alerts, RetinaX successfully alleviated user anxieties and improved overall security. The empathetic approach in understanding user needs allowed us to develop a solution that surpassed expectations and delivered exceptional results.
User Persona
Rachael a 28-year-old female, owner of a small retail store
User Story
As a small business owner, I want to be able to easily sign up for Retinax and install the software on my existing CCTV or security system so that I can quickly improve the security of my store. I also want to be able to view and analyze my security footage in real-time through the monitoring dashboard and receive alerts for suspicious activity so that I can take timely action to prevent a security breach.
Goals
To improve the security of her business and protect her employees and customers
Pain Points
Concerned about theft and vandalism, worried about the security of her store when she is away
Needs
A reliable and effective security system that can alert her to any suspicious activity and allow her to monitor her store from anywhere
Mapping the User's Experience
User Journey Mapping
| Phase | Goals | User Actions | Quotes and Sentiments | Pain Points | Opportunities | Design Requirements |
|---|---|---|---|---|---|---|
| User Awareness | Understand the existence of RetinaX | Encounters online marketing or recommendations | "I'm looking for a solution to enhance my existing camera system." | Lack of awareness about RetinaX | Engage in targeted online marketing | Compelling messaging and visuals to create interest and highlight benefits |
| Research and Evaluation | Gather information about RetinaX features | Visits the website, reads product descriptions | "I want to learn more about how RetinaX can optimize my security system." | Difficulty finding comprehensive information | Create a clear and informative website | Clearly present the features and benefits of RetinaX |
| Contact and Consultation | Schedule a consultation with RetinaX | Contacts the sales team or fills out a contact form | "I would like to discuss my specific requirements with the RetinaX team." | Uncertainty about how to initiate consultation | Provide multiple contact channels | Easy-to-use contact form and clear instructions |
| Needs Assessment | Understand user's existing camera system | Collaborates with the RetinaX team for assessment | "Here are the details of my current camera system and infrastructure." | Incomplete or inaccurate information | Thoroughly gather accurate information | Detailed questionnaire or checklist for gathering information |
| Proposal and Customization | Receive a customized RetinaX solution | Reviews the proposal and discusses with stakeholders | "The proposed RetinaX solution seems tailored to our needs." | Concerns about integration feasibility | Address integration concerns and customize proposal | Clearly outline proposed solution and integration requirements |
| Decision Making | Make an informed decision about RetinaX | Evaluates benefits, costs, and return on investment | "RetinaX provides significant advantages compared to other solutions." | Uncertainty about ROI and long-term benefits | Provide ROI calculations and case studies | Clear comparison with competing solutions and ROI calculations |
| Purchase and Installation | Finalize purchase and schedule installation | Completes purchase and coordinates installation | "We are excited to implement RetinaX and enhance our security system." | Delays or complications in purchase/installation | Streamline purchase and installation process | Smooth purchase process with clear instructions for installation and setup |
| User Training | Gain proficiency in using RetinaX | Participates in training sessions and learns software | "The training provided by RetinaX was thorough and helpful." | Difficulty understanding and utilizing features | Provide comprehensive training and support | Interactive training sessions and easily accessible support materials |
RESEARCH
Competitor Analysis
In order to create a truly remarkable product, I knew it was crucial to understand the landscape and identify key players in the market. The aim was that after gaining a solid understanding of the users we had to analyze competitors to see their strengths, weaknesses, and unique features to uncover opportunities and refine our own offering.
Among the competitors identified during our analysis, three notable players stood out: SmartShield, FireScout, and SafeWatch.
Crafting Consistency
Style Guide
